The best advice any comms guru will give you has nothing to do with communications. Sadly, it’s the advice you’re least likely to get, especially from someone being paid by the hour.
Silent and focused—an Editor will usually have tips and tricks to improve a writer’s work that are as reliable as a John Wick reload manoeuvre. These are my five favourites that Keanu Reeves would be proud of:
Writers will often struggle with what to write about. The better question is when and where to write. The answer is always and everywhere.
Donald Bradman failed to hit a ball hundreds of times.
Feet positioned well, eyes on the target, he swung and missed, regularly.
But it was a private failure, hidden by time and space that his future fans would scarcely contemplate.
I’d dropped my walking stick. The CRACK sound of my metal stick on the concrete must have been loud. I had earphones in, listening to The Cure, so didn’t notice at first.
‘—yeah,’ I replied, stopping the song so I could make contact with the Good Samaritan a couple of feet away. Reaching down, I managed to grab the stick without falling over.
Some diseases will strike loud and hard, like a fist bashing on your front door. Others like mine come in ‘through the bathroom window’, where no-one’s looking.
I’d been in the ‘bathroom’ with my illness for a few years. It was a secret of sorts, only because my wife and I didn’t know quite when to get a confirmation.